New Duralee Pricers effective July 1. Toss those old pricelists.
Today we had a mini-training with Joe Flynn of French Heritage. This is a beautiful collection with really unique pieces at a wide range of prices. Not all of them look like what you would describe as "French", so be sure to look at this catalog when you come in next. They have one catalog called the "Feature Series". These are the best selling pieces, in their best selling fininshes. They are typically available for immediate shipment!!!
Joe also showed us Fauld, a collection of lovely, traditional English furniture. While this is traditional, it is NOT as formal as some 18th century lines, so it is very usable by todays customers. Many items available quickly as shown, but full customization is offered on most of the line.
Have you checked out "Owners Select"? This is an old, family owned company that was recently purchased by Duralee, and is made in the same plant as Duralee Fine Furniture. Similar pricing and quality. Owner Select is more traditional in scale and style, while Duralee is more oversized and transitional.
One of the things we like about Owner Select is the great, hand rendered line drawings. This helps your client visualize without a fabric to confuse them. A creative way to use these drawings is to either color them with Photo Shop or to use colored pencils or markers to personalize them for your customer. Attach swatches of her fabric choices, and you have a lovely, very personal sales tool. We have examples for you to see in the catalog.
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