Thursday, September 29, 2011

Business Ethics with Carol Most of Holden-Most Interiors, Ltd.

By: Andrea Schuch
As you may have realized, whenever there is an extra Friday to the month, I ask a designer to share with us something that we feel is a great part of who they are. It could be something that they specialize in, a hobby that has helped their business grow or in this case a way they do business that works well for both their clients and the vendors they do purchase from. When picking designers, I usually look at designers that have been in our Top Ten and think about about what makes them "them." In this case, I really wanted to focus on Carol Most of Holden-Most Interiors but had no ideas for topics to talk with her about. In talking with Camille, we came up with this topic because she often has a fair approach to how to deal with issues that arise with both her clients and vendors. So enjoy Carol's insights into business practices and maybe you will see that a few might work for you too!

AS: How would you handle a conflict between your client’s best interest and your own best interest?
CM: My goal is to win the war, not the battle.  I guess a less combative way of saying that is to focus on the big picture.  In the vast majority of cases (there have been few conflicts over the years) I simply acknowledge the issue, make sure I am clear on what will correct the situation, and then I make it happen, at my expense, if necessary.   My client’s best interest IS my best interest.  I never want a client to feel that they have settled, for example to live with less than perfect workmanship, etc.  It’s my job to paint a clear picture of the master plan before the onset of any project.  If that is done properly, conflicts are less likely to happen. 
AS: Is the client always right?
CM: No.  When conflicts arise, a meaningful discussion is in order, making my professional view of the situation clear.   However, once said, my approach is still the same…take care of it! 
AS: Can you explain how communication affects the relationship you have with your client?
CM: Communication is everything.
 Twofold : First, I let my client’s know just what “owning “their project means.  I want nothing less than perfect.  That translates into untold hours and an occasional sleepless night!  My clients have no doubt how hard I work for them. Second, clearly communicating scheduling, order lead times, and status is a must.  For some clients this will need to be in writing. Staying on top of this means expectations are in check.
AS: How important is it to set expectations for your client?
CM: At the onset of a project I lay out a master plan.  Because a vast majority of my work begins with a major remodeling, I meet with contractors and create the schedule on calendar pages that are copied for all parties involved.  Most people are comfortable with a block calendar as it’s very visual.  You can see the spread of time.  The schedule shows all phases of the project including time allowed  for design formulation and selections, material order placement deadlines and deliveries as well as dates for all trades involved.  From day one everyone knows how and when they fit into the puzzle, often months in advance.  The schedule is constantly revised as the project moves forward, new copies go out to all, and this repeats itself throughout the course of the project.  It has made a huge difference keeping the project duration in check and gives my clients a visual from day one of a reasonable date they will be done.
AS: What has been the most valuable tool you have learned in your many years of being a business owner?
CM: Without a doubt… listen to your gut!  For me, it is a true barometer, not only of right and wrong, but whether a potential client is better to pass on than take a chance.
AS: Where did you learn to have such great integrity while running your own business?
CM: As a one person corporation, it is impossible to separate my business integrity from my personal integrity.  In all places of my life I try consciously to be a person of character.  That stems from my upbringing in a solid family and my Christian faith.  It’s an ongoing process but staying conscious is the key!
Also, while you did not ask, it goes without saying that business integrity must be reflected in the way we as designers handle our professional relationships as well.  For example, I may be asked to take a look at something…let’s say it’s a piece of furniture…at a local store.  And let’s say that it is a piece that I have selected for them, however , my client has no intention of purchasing that piece of furniture through that source.  I simply will not do this.  I cannot make use of a vendor’s showroom, samples, etc.  unless that vendor  will be getting the orders.  No question of right vs. wrong here!  From the way we talk, to the loyalty that keeps our suppliers in business, we as designers, need to be very conscious to do unto others as we would have them do unto us.



Friday, September 23, 2011

New Items in the Showroom in September

By: Andrea Schuch
As I'm sitting here thinking I have no new items to show you this month when tons of new things walk through the door! We have new tables, new artwork, new accessories and new florals and greenery! What more could you ask for? Oh, and a spectacular new trim book!
Every time I walk through the showroom I see something new and exciting, mostly because we moved EVERYTHING around. All the fabrics are in new places which makes my walk from the front desk to the office very exciting looking at bright pink fabrics instead of the dreary browns and blacks. And then I turn the corner to go to the Beacon Hill and S. Harris fabrics and there is this amazing new trim collection hanging from Highland Court. I may be stealing Vicki's thunder here because I noticed she took a picture of this but I beat her to it so here it is! The beaded trims are awesome and very unique, the tapes are one-of-a-kind - some that look similar to an animal print.



New tables from both Duralee and Superior - The Superior tables are being unpacked as we speak so you will have to come see those. The Duralee tables arrived a week ago and look stunning. Their case pieces tend to lean towards transitional but always seem like they could fit in any decor.





My favorite thing that just arrived yesterday is this beautiful floral. I suppose the new in thing for florals is to have bling and this one certainly has that! From far away, you can see the sparkle - up close you see the little glass flowers that provide that sparkle. It is definitely one to look at, among all the others that have arrived. The fall colors have arrived in the showroom and it almost makes me excited about fall, if only the weather would be warmer for just a little bit longer...


And last, all the new artwork that was just unpacked today. Over 20 pieces! Be sure to take a look around on your next visit but here is a sneak peek!
 


Friday, September 9, 2011

Clients with Allergy Concerns?

By: Andrea Schuch

S . Harris pattern: Empire Stripe - 04
from the Charmelle collection
 Do you have clients with allergy concerns or even clients who would prefer fabrics that are more natural without as many chemicals used in the dying process? We have just the right thing in our showroom! Both S. Harris and Ado have fabric collections that are eco-friendly and hypoallergenic.

S. Harris's Charmelle collection has many striking patterns like this soft stripe shown to the right. The Charmelle collection boasts that all it's fabrics are non-toxic, hypo-allergenic and skin friendly - and they exceed 50,000 double rubs!!! Now that's something to get excited about! I have had this fabric sitting on my desk for a few months now and it has a great hand, simple - yet pleasing design and is 81,000 double rubs! It makes me like it even more!

Ado's eco-friendly fabrics do not contain allergenic dyes, have a skin friendly PH, have been tested for pesticides and chlorinated phenols, are free from biologically active finishes, are manufactured for endurance and hold up better than other fabrics and last longer in window spaces. These fabrics are also sustainable. If you are looking for a great sheer or window treatment fabric for client's who appreciate these great characteristics, look no further! 

Check out these collections on your next showroom visit.

Thursday, September 1, 2011

What They Don't Teach You in Design School - Part II

By: Jody Timmer
A few months back, Andrea interviewed Tara Gruber of TGI Interiors. She stated that her clients don’t have restricted budgets to speak of. While that is wonderful, some of you don’t have that luxury. So how do you determine your client’s budget, especially when they aren’t forthcoming with it? We tell you to qualify your clients to see if this is a client that you can sell to. Some of the qualification questions include: When was the last time you purchased furniture, or draperies or blinds? Where did you purchase them from? What are your main concerns about this project? What is the time frame for starting or finishing this project? Is your husband or wife needed to make decisions on this? What were you looking to spend? Have you shopped already? Do you intend to use the Internet to shop? If your client last bought something 20 years ago, it is your job to update them on the current prices. If they last shopped at Walter E. Smithe or Plunkett’s then they are probably familiar with custom furniture or draperies and will know what you are selling. When your client tells you they do use the Internet, ask them if they will be using it to shop for this project. If they say yes, then tell them you will come out after they have gotten all the quotes from online sources or other stores to see if you can match the pricing . If they won’t really give you a true dollar amount, you need to at least get a ballpark figure to work with. One time a designer came into our showroom to purchase a sectional for $1000 Retail . We explained that we don’t even have a sofa for $1000 and asked why she was trying to sell to this client. She thought she could sell them a custom sectional for this price. Sometimes you can’t sell to your client but that doesn’t mean that they shouldn’t be your client. You can always take the client shopping and get paid for your time if the client’s budget doesn’t fall under your selling parameters. If the client’s budget does fit, don’t always assume that they aren’t willing to pay a little more for something. Some of you feel that if something is priced higher, you won’t even show it to the client. Terri Taylor of Design Biz Blueprint stated at one of our seminars, “Who determines it’s too expensive for the client? You, or the client?” Don’t shy away from something you feel is overpriced or too expensive because not everyone will agree with you and you could lose a possible sale. After all, you can always come down in price, but you certainly can’t go up.

We all know that the majority of our business is referral based. When you leave the customer’s home, you should always ask if they know of anyone in need of your services. You should also leave a few brochures or business cards for them to pass along to their friends and family. Never turn down a client because you never know who they know and who they will tell about you. Back in the late 1990s, a designer from Indiana related this story. She was working on a project and the client gave her name to another woman. This woman only wanted curtains for her home. The designer stated that curtains would not be a problem. When she went out on the appointment, the home was very meager and only had a few rooms. The client so badly wanted curtains on the few windows that were there. The designer decided that this wasn’t what she had expected and the profit was very limited, but since she has some extra time, she would do the job. This woman loved her new curtains and promised to tell others about what a lovely job the designer did for her. Well, this woman did tell others, including her employer. You see, she worked as a housekeeper in one of the mansions in Indianapolis. The employer was so impressed that a designer had worked on the home of her housekeeper that she called this designer for a consultation. Needless to say, this designer got a great deal of work from the housekeeper’s employer. You never know who will need your services or who they know. Never forget that thank you note or thank you gift either. They go a long way with most people.

Whether you charge by the hour for your services for the client who just needs help in picking paint colors or re-arranging furniture, or you sell to the client that is in need of a whole house makeover, or a combination of both, you get to decide how you run your business and what you charge. Always explain all the options ahead of time and never back down once you have a signed contract (i.e. let the client try to get a discount or change the order after it is in production). This is your business and you are in it to make money. You get paid for your expertise. Always tell everyone you know, including neighbors, family, hair dresser, dry cleaner, bank teller, etc. of what you do and pass out those business cards. People do watch HGTV and want their house to look like some of the ones on TV, but most can’t do it without the help of a designer or decorator. It is your job to educate your clients and help them achieve their goal. I hope some of this information will help you in your business. Happy Selling!